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My Work:

Excel Tire Excel Tireclose Agency: Brandspank Art Director: Graham Livingstone With so many competitors going the route of ultra clean fast-food style tire and mechanic outlets, we wanted to go the other direction. We tried to show the benefit of the greasy-handed tire guy next door, whose years of experience give drivers a feeling of warmth and confidence. Who wants some faceless corporation working on their brakes anyhow?	Versus Mixed Martial Arts Versus Mixed Martial Artsclose Agency: Freelance Art Director: Shea Pollard Versus Mixed Martial Arts wanted to produce a campaign to draw awareness to the the fact that the UFC is currently banned in Vancouver. This stunt and associated video were the results. The story was picked up by CityTV, Global TV, the Vancouver Sun (newspaper), and various MMA blogs and magazines throughout the USA and Canada.
Shaw 3D TV Shaw 3D TVclose Agency: Wax Partnership Creative Director: Joe Hospaderic Wax wanted a guerrilla campaign to launch Shaw's new 3D TV in Calgary. Each installation featured a TV frame decal placed over an object or entryway so items or people seemed to burst out of the screen. They all then included the copy "Shaw 3D TV. Get used to it."	McDonald's McDonald'sclose Agency: Cossette Art Director: Jeremy Burrows A coupon was inserted into every first year pee-wee hockey player's season schedule, and mailed to their homes. The goal was to relate with parents beginning their lives as a hockey mom or dad, and gain their loyalty for years of bleary-eyed early morning coffee runs.
Homeless Copywriter Homeless Copywriterclose Agency: Freelance Art Director(s): Mark Busse & Greg Gillingham www.homelesscopywriter.com As a side project, I created a pro bono fundraising campaign targeting creative professionals for the Covenant House. I found out that professionals aged 25–40 were a huge black hole for donations to charity. As homelessness in Vancouver is a cause I'm passionate about, I decided I'd try and make a change.	Nike Run Nike Runclose Agency: Smak Art Director: Brooke Bowie Smak approached me to come up with a guerilla campaign for Nike Run. This is what I made. Shitty, huh?
Amacon - District Amacon - Districtclose www.southmaindistrict.com Agency: Industrial Brand Art Director: Mark Busse Industrial Brand wanted to create the "un-real-estate real-estate" campaign for Amacon's newest loft development, located in the incredibly hip (see: black glasses, fixed gears) South Main St. area of Vancouver. We even went so far as to create a list of "Disgustingly overused real estate words" that we banned, and ritually burned. I've included them here. (Do not eat an hour before reading.) Oh yeah. I helped create the name, strategy, print ads, brochure and website.	Tisol Tisolclose Agency: Brandspank Art Director: Graham Livingstone Tisol Pet Nutrition and Supply is all about people who see pets as part of the family. These ads are pieces of a yearly campaign; some focused on brand awareness, and some driving retail traffic.
Vancouver Olympic Legacies Vancouver Olympic Legaciesclose Agency: Mercer Creative Director: Terry Mercer This was part of a pitch to Vancouver 2010 Olympic Legacies for a radio campaign, which promoted literacy in Vancouver. Although the pitch didn't win, I still think it's pretty funky stuff.	Townline - Thunderbird Creek Townline - Thunderbird Creekclose Agency: Topshelf Creative Art Director: John Ridd Yes, it's a real estate campaign. That doesn't mean it has to be templated and boring though, does it? With this campaign, I looked at the fact that those choosing a life in Squamish would likely be more left-of-centre type of people. I then took some of the more popular features in urban or suburban homes, and juxtaposed them with their natural equivalents. For me, it was something I hadn't seen done before. For client, it was something that sold out their project..
The Block Magazine The Block Magazineclose Agency: Freelance Editor: Jen Croll I write a music column for a magazine (they still print those) called The Block, and they send me to cool parties where I feel like a dork.	Capilano Mall Capilano Mallclose Agency: Brandspank Art Director: Graham Livingstone It's an event ad for a mall. Is it award-winning? Not really, but clients need event ads, and this one is none-too-shabby ... me thinks.
Cactus Club Cactus Clubclose Agency: Freelance Art Director: Samantha Pereira Cactus Club rang me up and asked if I could inject some fun back into their menus. Specifically, their cocktail section had become about as exciting as finger sandwiches at your auntie's in Nanaimo. I was further charged with writing up a new bio for Rob Feenie, their Head Chef. His introduction had to be light-hearted (like Rob himself), while evoking a feeling of fine dining for the common man.	Vancopywriter Vancopywriterclose www.vancopywriter.blogspot.com Um, it's my blog. (People still blog ... right?)
Saleema Noon Saleema Noonclose www.saleemanoon.com Agency: Freelance Art Director: Brooke Bowie We rebranded B.C.'s most popular sex educator, and created fresh website for her team. After about a month, I stopped cracking up every time I had I had to write "penis", and we launched the new logo, tagline and site.	Fraser Valley Wine Association Fraser Valley Wine Associationclose Agency: Freelance Art Director: Brooke Bowie The Fraser Valley Wine Association had an extremely dated look, and almost no collateral materials to advertise itself. Brooke and I were asked to create a new brand feel, and launch it with this initial brochure. We were paid in wine. Lots of it.